About Dr. Roula Jabado
Dr. Roula Jabado is a researcher and academic whose work focuses on data analytics, customer relationship management (CRM), and information systems. Her research explores the intersection of business strategy and digital transformation, with a particular emphasis on how data analytics capabilities contribute to organizational performance and CRM success. She is recognized for her contribution to scholarly research in the field of business and technology management, including work on critical success factors in CRM implementation.
With a strong interest in innovation and analytical approaches to business challenges, Dr. Jabado’s academic work reflects a multidisciplinary perspective that combines technology, management, and strategic decision-making. Her publications contribute to ongoing discussions surrounding digital transformation and the evolving role of analytics in modern organizations.
Professional Activities
The Journal of Telecommunications and the Digital Economy: Victoria, AU
2024 to present | Reviewer & Author
URL: https://jtde.telsoc.org/index.php/jtde
Invited position
​
​
Manouba University: Manouba, TN
2022 to present | Research Team Member (ESC) (Laboratoire LIGUE)
Invited position
​
​
Springer Nature (Switzerland): Zug, CH
​
2021 to present | Reviewer & Author
URL: https://www.springernature.com/
Invited position
​
​
Autonomous University of San Luis Potosí: San Luis Potosí City, MX
2023-11-09 to 2023-11-09 | Guest Speaker, ("The Coordination of the Permanent Seminar in Economics, Trade, and International Business (SPECNI)" hosted by: Faculty of Economics, Autonomous University of San Luis Potosí)
Invited position
​
​
ICDEc2023: Braga, PT
​
2023-05-02 to 2023-05-04 | Author and presenter, (The 8th International Conference on Digital Economy (ICDEc2023), the School of Economics and Management, University of Minho)
Membership
​
​
ATM - Association Tunisienne de Marketing: Tunisia, TN
​
2023-03 | "Les règles fondamentales pour publier dans les revues de premier ordre en Marketing"
Membership
​
ICDEc2022: Bucharest, RO
​
2022-05-09 to 2022-05-11 | Organizing Committee, (“The 7th International Conference on Digital Economy” )
Membership
​
​
IBM Trainings (UDEMY): Beirut, LB
​
2022 | Advanced SPSS Masterclass (31 hours)
Membership
​
​
Springer Nature (Switzerland): Zug, CH
2021 | Publishing with Impact and a Route to Open Access
Membership
​
​
Springer Nature (Switzerland): Zug, CH
2021 | Publishing with Impact and a Route to Open Access
Membership
ICBT2020: Istanbul, TR
2020-11-14 to 2020-11-15 | Author, reviewer & participant, (“The International Conference on Business and Technology”)
Membership
​
Springer Nature (Switzerland): Zug, CH
2020 | Academic Publishing & Enhancing Research Effectiveness
Membership
University of Cambridge: Cambridge, GB
2013 to 2019 | Cambridge Written and Speaking Examiner (Invigilator ID# DB01BJ ((YLE, KET, PET, FCE, ILLTS) )
URL: https://www.cambridgeinternational.org/
Membership
​
AEFE - Agence Francaise de l'Enseignement du Francais a l'Etranger: Paris, FR
2013 to 2019 | Ecole Francaise Internationale de Djeddah - (Coordinator for Training, Development and Orientation )
URL: https://www.aefe.fr/
Membership
Canadian Institute for NLP: Amman, JO
2006 | NLP Assistant Practitioner - Certification
Membership
Work Activities
Enhancing Customer Relationship Management with Data Analytics: Insights from Retail Survey
Journal of Telecommunications and the Digital Economy
2024-06-29 | Journal article
Contributors: Roula Jabado; Rim Jallouli
Impact of Customer Data Platforms’ Integration on CRM Success: Empirical Evidence in the Retail Industry: A Customer Perspective_PART 1 & 2
The 9th International Conference on Digital Economy (ICDEc 2024)
2024-05-09 | Conference paper
DOI: 10.13140/RG.2.2.34672.26880
Contributors: Roula Jabado; Rim Jallouli
Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability
Journal of Telecommunications and the Digital Economy
2024-03-27 | Journal article
Contributors: Roula Jabado; Rim Jallouli
A Systematic Literature Review on CRM Critical Success Factors
2023 | Book chapter
DOI: 10.1007/978-3-031-42788-6_15
Contributors: Roula Jabado; Rim Jallouli
An Enriched Framework for CRM Success Factors Outlining Data Analytics Capabilities’ Dimension
2021 | Book chapter
DOI: 10.1007/978-3-030-69221-6_9
Contributors: Roula Jabado; Rim Jallouli
ICBT2020: Istanbul, TR
2020-11-14 to 2020-11-15 | Author, reviewer & participant, (“The International Conference on Business and Technology”)
Membership
Springer Nature (Switzerland): Zug, CH
2020 | Academic Publishing & Enhancing Research Effectiveness
Membership
University of Cambridge: Cambridge, GB
2013 to 2019 | Cambridge Written and Speaking Examiner (Invigilator ID# DB01BJ ((YLE, KET, PET, FCE, ILLTS) )
URL: https://www.cambridgeinternational.org/
Membership
Canadian Institute for NLP: Amman, JO
2006 | NLP Assistant Practitioner - Certification
Membership
Springer Nature (Switzerland): Zug, CH
2021 | Publishing Academic Books
Membership
​
About Dr. Roula Jabado
Dr. Roula Jabado is a researcher and academic whose work focuses on data analytics, customer relationship management (CRM), and information systems. Her research explores the intersection of business strategy and digital transformation, with a particular emphasis on how data analytics capabilities contribute to organizational performance and CRM success. She is recognized for her contribution to scholarly research in the field of business and technology management, including work on critical success factors in CRM implementation.
With a strong interest in innovation and analytical approaches to business challenges, Dr. Jabado’s academic work reflects a multidisciplinary perspective that combines technology, management, and strategic decision-making. Her publications contribute to ongoing discussions surrounding digital transformation and the evolving role of analytics in modern organizations.
Professional Activities
The Journal of Telecommunications and the Digital Economy: Victoria, AU
2024 to present | Reviewer & Author
URL: https://jtde.telsoc.org/index.php/jtde
Invited position
​
​
Manouba University: Manouba, TN
2022 to present | Research Team Member (ESC) (Laboratoire LIGUE)
Invited position
​
​
Springer Nature (Switzerland): Zug, CH
​
2021 to present | Reviewer & Author
URL: https://www.springernature.com/
Invited position
​
​
Autonomous University of San Luis Potosí: San Luis Potosí City, MX
2023-11-09 to 2023-11-09 | Guest Speaker, ("The Coordination of the Permanent Seminar in Economics, Trade, and International Business (SPECNI)" hosted by: Faculty of Economics, Autonomous University of San Luis Potosí)
Invited position
​
​
ICDEc2023: Braga, PT
​
2023-05-02 to 2023-05-04 | Author and presenter, (The 8th International Conference on Digital Economy (ICDEc2023), the School of Economics and Management, University of Minho)
Membership
​
​
ATM - Association Tunisienne de Marketing: Tunisia, TN
​
2023-03 | "Les règles fondamentales pour publier dans les revues de premier ordre en Marketing"
Membership
​
ICDEc2022: Bucharest, RO
​
2022-05-09 to 2022-05-11 | Organizing Committee, (“The 7th International Conference on Digital Economy” )
Membership
​
​
IBM Trainings (UDEMY): Beirut, LB
​
2022 | Advanced SPSS Masterclass (31 hours)
Membership
​
​
Springer Nature (Switzerland): Zug, CH
2021 | Publishing with Impact and a Route to Open Access
Membership
​
​
Springer Nature (Switzerland): Zug, CH
2021 | Publishing Academic Books
Membership
​
ICBT2020: Istanbul, TR
2020-11-14 to 2020-11-15 | Author, reviewer & participant, (“The International Conference on Business and Technology”)
Membership
​
Springer Nature (Switzerland): Zug, CH
2020 | Academic Publishing & Enhancing Research Effectiveness
Membership
University of Cambridge: Cambridge, GB
2013 to 2019 | Cambridge Written and Speaking Examiner (Invigilator ID# DB01BJ ((YLE, KET, PET, FCE, ILLTS) )
URL: https://www.cambridgeinternational.org/
Membership
​
AEFE - Agence Francaise de l'Enseignement du Francais a l'Etranger: Paris, FR
2013 to 2019 | Ecole Francaise Internationale de Djeddah - (Coordinator for Training, Development and Orientation )
URL: https://www.aefe.fr/
Membership
Canadian Institute for NLP: Amman, JO
2006 | NLP Assistant Practitioner - Certification
Membership
Work Activities
Enhancing Customer Relationship Management with Data Analytics: Insights from Retail Survey
Journal of Telecommunications and the Digital Economy
2024-06-29 | Journal article
Contributors: Roula Jabado; Rim Jallouli
Impact of Customer Data Platforms’ Integration on CRM Success: Empirical Evidence in the Retail Industry: A Customer Perspective_PART 1 & 2
The 9th International Conference on Digital Economy (ICDEc 2024)
2024-05-09 | Conference paper
DOI: 10.13140/RG.2.2.34672.26880
Contributors: Roula Jabado; Rim Jallouli
Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability
Journal of Telecommunications and the Digital Economy
2024-03-27 | Journal article
Contributors: Roula Jabado; Rim Jallouli
A Systematic Literature Review on CRM Critical Success Factors
2023 | Book chapter
DOI: 10.1007/978-3-031-42788-6_15
Contributors: Roula Jabado; Rim Jallouli
An Enriched Framework for CRM Success Factors Outlining Data Analytics Capabilities’ Dimension
2021 | Book chapter
DOI: 10.1007/978-3-030-69221-6_9
Contributors: Roula Jabado; Rim Jallouli
ICBT2020: Istanbul, TR
2020-11-14 to 2020-11-15 | Author, reviewer & participant, (“The International Conference on Business and Technology”)
Membership
About Dr. Roula Jabado
Dr. Roula Jabado is a researcher and academic whose work focuses on data analytics, customer relationship management (CRM), and information systems. Her research explores the intersection of business strategy and digital transformation, with a particular emphasis on how data analytics capabilities contribute to organizational performance and CRM success. She is recognized for her contribution to scholarly research in the field of business and technology management, including work on critical success factors in CRM implementation.
With a strong interest in innovation and analytical approaches to business challenges, Dr. Jabado’s academic work reflects a multidisciplinary perspective that combines technology, management, and strategic decision-making. Her publications contribute to ongoing discussions surrounding digital transformation and the evolving role of analytics in modern organizations.
Professional Activities
The Journal of Telecommunications and the Digital Economy: Victoria, AU
2024 to present | Reviewer & Author
URL: https://jtde.telsoc.org/index.php/jtde
Invited position
​
​
Manouba University: Manouba, TN
2022 to present | Research Team Member (ESC) (Laboratoire LIGUE)
Invited position
​
​
Springer Nature (Switzerland): Zug, CH
​
2021 to present | Reviewer & Author
URL: https://www.springernature.com/
Invited position
​
​
Autonomous University of San Luis Potosí: San Luis Potosí City, MX
2023-11-09 to 2023-11-09 | Guest Speaker, ("The Coordination of the Permanent Seminar in Economics, Trade, and International Business (SPECNI)" hosted by: Faculty of Economics, Autonomous University of San Luis Potosí)
Invited position
​
​
ICDEc2023: Braga, PT
​
2023-05-02 to 2023-05-04 | Author and presenter, (The 8th International Conference on Digital Economy (ICDEc2023), the School of Economics and Management, University of Minho)
Membership
​
​
ATM - Association Tunisienne de Marketing: Tunisia, TN
​
2023-03 | "Les règles fondamentales pour publier dans les revues de premier ordre en Marketing"
Membership
​
ICDEc2022: Bucharest, RO
​
2022-05-09 to 2022-05-11 | Organizing Committee, (“The 7th International Conference on Digital Economy” )
Membership
​
​
IBM Trainings (UDEMY): Beirut, LB
​
2022 | Advanced SPSS Masterclass (31 hours)
Membership
​
​
Springer Nature (Switzerland): Zug, CH
2021 | Publishing with Impact and a Route to Open Access
Membership
​
​
Springer Nature (Switzerland): Zug, CH
2021 | Publishing Academic Books
Membership
​
ICBT2020: Istanbul, TR
2020-11-14 to 2020-11-15 | Author, reviewer & participant, (“The International Conference on Business and Technology”)
Membership
​
Springer Nature (Switzerland): Zug, CH
2020 | Academic Publishing & Enhancing Research Effectiveness
Membership
University of Cambridge: Cambridge, GB
2013 to 2019 | Cambridge Written and Speaking Examiner (Invigilator ID# DB01BJ ((YLE, KET, PET, FCE, ILLTS) )
URL: https://www.cambridgeinternational.org/
Membership
​
AEFE - Agence Francaise de l'Enseignement du Francais a l'Etranger: Paris, FR
2013 to 2019 | Ecole Francaise Internationale de Djeddah - (Coordinator for Training, Development and Orientation )
URL: https://www.aefe.fr/
Membership
Canadian Institute for NLP: Amman, JO
2006 | NLP Assistant Practitioner - Certification
Membership
Work Activities
Enhancing Customer Relationship Management with Data Analytics: Insights from Retail Survey
Journal of Telecommunications and the Digital Economy
2024-06-29 | Journal article
Contributors: Roula Jabado; Rim Jallouli
Impact of Customer Data Platforms’ Integration on CRM Success: Empirical Evidence in the Retail Industry: A Customer Perspective_PART 1 & 2
The 9th International Conference on Digital Economy (ICDEc 2024)
2024-05-09 | Conference paper
DOI: 10.13140/RG.2.2.34672.26880
Contributors: Roula Jabado; Rim Jallouli
Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability
Journal of Telecommunications and the Digital Economy
2024-03-27 | Journal article
Contributors: Roula Jabado; Rim Jallouli
A Systematic Literature Review on CRM Critical Success Factors
2023 | Book chapter
DOI: 10.1007/978-3-031-42788-6_15
Contributors: Roula Jabado; Rim Jallouli
An Enriched Framework for CRM Success Factors Outlining Data Analytics Capabilities’ Dimension
2021 | Book chapter
DOI: 10.1007/978-3-030-69221-6_9
Contributors: Roula Jabado; Rim Jallouli
ICBT2020: Istanbul, TR
2020-11-14 to 2020-11-15 | Author, reviewer & participant, (“The International Conference on Business and Technology”)
Membership