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Business Research Methods
for MBA Students
MBA Chapter 1 Business and Management Research
Based on the textbook by Saunders et al. (2017), this presentation introduces MBA students in Business Research Methods to Chapter 1, focusing on the foundations of business and management research. It explains the definition and distinctive features of business and management research, explores the “relevance gap” between academic research and professional practice, and discusses the “double hurdle” of rigour and relevance. The presentation also provides a structured overview of the research process, including the importance of reflection and reflexivity in developing high-quality business research.
MBA Chapter 3 Critically Reviewing the Literature
Based on the textbook by Saunders et al. (2017), this presentation provides MBA students in Business Research Methods with a comprehensive overview of Chapter 3, focusing on critically reviewing the literature. It explains the definition, purpose, types, and approaches to literature reviews, including deductive and inductive approaches. The presentation also provides practical guidance on reviewing content and structure, developing effective search strategies, evaluating academic sources, and maintaining academic integrity by avoiding plagiarism. The session concludes with a practical case study on crisis management, illustrating how literature review principles can be applied in a real-world research context.
MBA Chapter 4 Understanding Research Philosophy and Approaches to Theory Development
Based on the textbook by Saunders et al. (2017), this presentation provides MBA students in Business Research Methods with a comprehensive overview of Chapter 4, focusing on research philosophy and approaches to theory development. It introduces the Research Onion framework, explains the core philosophical assumptions of ontology, epistemology, and axiology, and compares objectivist and subjectivist perspectives. The presentation also explores key research paradigms for organizational analysis and differentiates between deductive, inductive, and abductive approaches to theory development.
MBA Chapter 5 Formulating the Research Design
Based on the textbook by Saunders et al. (2017), this presentation provides MBA students in Business Research Methods with a comprehensive overview of Chapter 5, focusing on formulating the research design. It uses the Research Onion framework to guide students through key methodological choices, including research strategies, time horizons, and methodological approaches. The presentation contrasts quantitative, qualitative, and mixed-method designs, discusses different research purposes, and emphasizes the importance of reliability, validity, and methodological coherence. The session concludes with a practical case study on management change, illustrating how research design principles can be applied in a real-world business context.
MBA Chapter 7 Selecting Samples
Based on the textbook by Saunders et al. (2017), this presentation provides MBA students in Business Research Methods with a comprehensive overview of Chapter 7, focusing on selecting samples in research. It defines key concepts such as sampling frames, sample size, and response rates, explains the differences between probability and non-probability sampling techniques, and provides practical decision-making frameworks for choosing appropriate sampling methods. The session concludes with a detailed case study on Maltese female homemakers, illustrating the real-world ethical and statistical applications of sampling in business research.
MBA Chapter 9 Collecting Primary Data through Observation
Based on the textbook by Saunders et al. (2017), this presentation provides MBA students in Business Research Methods with a comprehensive overview of Chapter 9, focusing on the systematic collection of primary data through observation. It explains the definition, purpose, and main types of observation, including participant and structured observation, and discusses the different roles of the participant observer. The presentation also addresses key issues related to data quality and research ethics. The session concludes with a comprehensive case study on work-life balance, illustrating the real-world application of observation methods and offering key takeaways for academic success.
MBA Chapter 10 Collecting Primary Data Using Semi Structured, In Depth & Group Interviews
Based on the textbook by Saunders et al. (2017), this presentation provides MBA students in Business Research Methods with a comprehensive overview of Chapter 10, focusing on primary data collection through semi-structured, in-depth, and group interviews. It explains the differences between interview types, discusses their philosophical foundations, and highlights when each type should be used according to the research strategy. The presentation also addresses key data quality issues, including bias, validity, and reliability, and concludes with a practical case study and exam-focused key takeaways.
MBA Chapter 11 Collecting Primary Data With Questionnaires
Based on the textbook by Saunders et al. (2017), this presentation provides MBA students in Business Research Methods with a comprehensive overview of Chapter 11, focusing on primary data collection through questionnaires. It explores key definitions, advantages and disadvantages, different types of questionnaires, and the essential principles of questionnaire design, validity, and reliability. The session concludes with a practical case study on the Pegasus Memorial Museum, illustrating how these concepts can be applied in a real-world business research context.
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